The pink ghd was first launched in 2004, and since then has gone on sale each autumn with ￡10 (plus tax) of the ticket price going to Breakthrough Breast Cancer. The total raised for Breakthrough Breast Cancer stood at an incredible ￡1.9m after last year's promotion (up from ￡1.1m in 2006). That means that the 2008 pink ghd is certain to burst through the ￡2m mark!
To begin with, hairdressers thought they were having a laugh selling these strange-looking ghd stylers for almost ￡100! But soon ghd was being praised in every interview by beauty editors up and down the country and as word spread, so did demand. Legend has it that anxious customers were banging on the warehouse doors, trying to bribe the staff and even breaking in - just to get their hands on some ghd hair straighteners.
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