So what has been reducing the retail prices? The answer here is simple - online competition, with online retailer trying to out do one another to become the cheapest website for Ghd straighteners. I work at a hairdressing salon and I know the coast price of Ghd hair straighteners - even if they receive massive discounts on there products due to large quantities ordered they can only be making between ￡3-4 a set and in some cases maybe a loss. I posed this question to a senior GHD worker at a GHD even early in the year. Her response was that she believed they were using them as loss leaders to drive traffic to the site in the hope they retain the customer for future purchases of hair & beauty products.
With the growing popularity of the GHD hair straightener, it seems that no well groomed woman would be without one. Nicknamed the "Good Hair Day" flat irons by everyone who uses them, GHD hair straighteners are one of the most popular on the market today.
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