Billion Dollar Global Fashion Brand

Which brings us to the issue of how much GHD might ultimately be worth. When the most recent management buy-out took place last year (just before the global credit markets seized up), the valuation was around $288 million ($160m). One of the reasons given for injecting capital a that stage into the business was to help it strike out around the globe to boost its presence and revenues from the US, Europe and Australasia. Achieving this, particularly in the US, where it was previously an underground cult brand, will certainly see the valuation of the GHD brand soar.

The process of offering a limited edition straightener began with a desire to be charitable. The first GHD hair straightener offered as a limited edition was pink, to help raise money for breast cancer research. Although it seems a bit crash to point this out, the breast cancer awareness products are usually top sellers for firms, so this was a great way for the company to get the public used to limited editions and test the suitability of the sales package.